Advanced Email Marketing |
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Low cost, high speed, dynamic, personal and interactive…Email is conceptually brilliant, isn’t it? Yet there’s a difference between recognizing email as a powerful marketing tool and proving it.
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Sign Me Up! |
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Just imagine potential clients actually asking you to forward your marketing information to them… At a time when people are hesitant and skeptical about giving out their email addresses it’s hard for legitimate marketers to separate their emails from spam – but not anymore.
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The Quiet Revolution |
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The world of marketing is undergoing a transformation. The techniques and tactics marketers have relied on for years will not only weaken, they will begin to quietly undermine the brands and customer relations businesses have worked so hard to develop.
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Permission Based E-Mail Marketing That Works |
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Email is conceptually brilliant: low cost, high speed, personal, dynamic, and interactive. But there's a big difference between knowing that email is a powerful marketing tool and proving it.
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Permission Marketing |
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Seth Godin, one of the world's foremost online promoters, offers his best advice for advertising in Permission Marketing. Godin argues that businesses can no longer rely solely on traditional forms of "interruption advertising" in magazines, mailings, or radio and television commercials.
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Net Words: Creating High-Impact Online Copy |
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Net Words makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.
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E-Newsletters that Work |
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Full of practical information... the how-to guide for small business owners who have thought about doing a newsletter.
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Persuasive Online Copywriting: How to Take Your Words to the Bank |
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This gem of a book offers the most comprehensive (and immediately useable) information on "how to make your website profitable" in the fewest amount of pages possible.
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Email Marketing for Complex Sales Cycles |
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A great resource filled with practical and functional ideas, techniques, and tactics that make sense, are easy to implement. You'll learn how to use email marketing triggers and auto responders to automate our follow-up.
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